Apr

10

Thinking about Hoot the Owl, Scoble, and Fast Company’s brand

April 10, 2008 | 10 Comments

I didn’t say much about the Loren Feldman/Shel Israel affair - to be honest, I like the puppets, but it was really more of a human interest story than anything else.
But as I was Matt Craven’s latest piece on this in the Blog Herald, I couldn’t help but agree that what all of this […]

Mar

4

The Cost of Friending and What it Means for Marketing in Social Networks

March 4, 2008 |

Alexander van Elsas’s latest post looks at the role of marketing in Social Networks. It’s a long post, but I think you won’t regret reading it.
Among other things, Van Elsas basically argues that marketing in social networks is not a worthwhile enterprise.
Here is why: According to van Elsas, there is zero cost to our virtual […]

Jun

25

Class Divisions between Facebook and Myspace

June 25, 2007 |

Danah Boyd argues that there is a statistically relevant socio-economic divide between Facebook and MySpace users:
The goodie two shoes, jocks, athletes, or other “good” kids are now going to Facebook. These kids tend to come from families who emphasize education and going to college. They are part of what we’d call hegemonic society. They are […]