Apr
29
Not too much news yet today and lots of deadlines to meet for yours truly, but I do have a few thoughts about the little news that did trickle through the blogosphere today:
AT&T to subsidize iPhone: I always said I was going to buy the 2nd gen iPhone the day it comes out. If AT&T […]
Apr
18
Do Advertisers Even Deserve Bloggers?
April 18, 2008 | 3 Comments
Clearly it is Friday and we all know what that means: it’s time for a good bitchmeme and who better to bring it to us than Louis Gray (who seems to be conspicuously often involved in these) himself. Lately the Friday bitchmemes have been drowned out by some real news, which is really a shame, […]
Feb
12
Some bad news for online advertisers: according to a study presented today at the iMedia Brand Summit, 6% of the online population are responsible for 50% of all clicks on display ads and those 6% are not even close to being representative of the online population at large:
While many online media companies use click-through rate […]
Nov
27
(hat tip to Doc Searls for this)
While I have my issues with MoveOn taking on Facebook (I prefer them to take on more directly political issues), they did put together a nice presentation about it.
Funnily, the same thing shown in the demo happened to me when I bought movie tickets on Fandango. Didn’t […]
Oct
30
Looks like Facebook is going to jump head first into the advertising market. According to TechCrunch, they are readying an advertising platform called SocialAds.
SocialAds will be an attempt to be like Google’s AdSense, except that it will allow ads to be targeted to Facebook members’ individual interests and profile data rather than the text on […]
Oct
9
Google’s AdSense Video Units Block AdBlock Plus
October 9, 2007 | 1 Comment
Google, in a move to make some money out of YouTube is allowing publishers to embed videos with integrated ads into their sites.
At the same time, though, if you have adblock+ installed on your computer, Google will only say: “We’re sorry, no videos were found.” I guess that was to be expected. Though this would […]
Sep
28
Ads on your Phone
September 28, 2007 | 2 Comments
Business Week is talking about the absolutely horrible idea of a Google Ads sponsored, free phone:
Imagine your cellphone as a mini marketing machine.
[…]
That kind of 24/7 advertising engagement–on a phone, no less–may sound like a nightmare. But what if you could determine the kinds of products you get pitched? Or, when your flight gets canceled […]
May
19
We are a feeble bunch. Just show us enough banner ads and we will have positive feelings towards your product.
At least, that is what a recent article in the Journal of Consumer Research seems to point out. The article is behind a paywall, but Ars Technica has a good summary:
So, the psychologists have a better […]
Mar
21
The New York Times reports that ABC is considering a change in the way it leads into its commercials. This pretty much confirms what I have feared for a while - instead of the annoying, but easily ignored commercials we see now, we will get a more deceptive kind of add, where a large part […]
Feb
14
If you read this blog regularly, you know I have been railing against the constant barrage of advertising that the Web 2.0 revolution is brining with it. The New York Times today reports that some marketers are trying to get ads on cellphones now, to play “before watching a video, sending a message or listening […]
Jan
1
Adam Curry’s Predictions for 2007 are mostly BS
January 1, 2007 | 2 Comments
I am just reading Adam Curry’s predictions for the media industry in 2007. Mostly, they are wrong, I think. I can’t help but think that Curry is living in a bubble where podcasting and IPTV actually matter. Newsflash - they don’t. Real people don’t care yet and won’t care in 2007.
Here is the worst of […]
Dec
29
Scott Karp sums up everything that needs to be said about the incessant attempts of corporations to buy “conversations”:
If you want to sell me something, at least be honest about it. Don’t pretend that you want to “have a conversation” or be my “friend.” You’re the seller, I’m the buyer — when I understand the […]
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