The Last Podcast Opinionated Web 2.0 News and Commentary


18 April 2008 @ 12am


South Park and Why It’s Good to Let Go

thumbnailI was just reading Alexander van Elsas’s latest post on noise in Web 2.0 as a Tech Elite problem.

There are a lot of thought provoking ideas in his article, so I recommend you read the whole post, but here is a paragraph (and a half) that stood out for me:

How many people do you know outside your tech community that want to have 25 desktop applications live, running Firefox alongside with 10 tabs open, twittering 100 times a day, reading and commenting articles on Friendfeed, writing a blog post about it, starting riots to get traffic going, AND still have a normal day job and a life after that? I don’t know anyone that fancies that kind of life. It is the life of the tech hero. We need to be out there, be there first. We are all afraid of not being there when it happens.

The cure for it? Not web 3.0, I certainly hope not. The recipe is quite simple (isn’t it always), but the execution much harder. Let go. Let me repeat that. Just let it go.

A lot of us who are very involved in the ‘social media’ business must indeed look like rather strange birds to most people outside of out little world.

There is probably a reason why it is so hard to explain what Twitter is about to “regular folks” – they simply have no use for it. They have no time to spend on Twitter conversations, no blogs to import into FriendFeed, and no interest in reviewing the latest Web 2.0 hype.

Most of us who write about the web are fortunate enough to either get paid doing so or have jobs that allow us to stay connected during the day. But let’s face it – we are a special breed.

I guess to some degree, our need to be constantly connected is almost pathological. There is definitely a mix of competitiveness and hunting for the next big thing that can make blogging almost addictive for some. That’s why letting go can be difficult.

But Alexander gives us a good reality check here: outside of our little corner of the net, most people don’t (yet?) care about what we talk about (and that isn’t meant in an elitist way – I think I’m just being a realist here). It’s okay to let go – otherwise, we might end up like these guys here: