The Last Podcast

Opinionated Web 2.0 News and Commentary

Lesson for Flickr: don’t mess with your paying users

Posted by Frederic On April - 10 - 2008

leave flickr alone by Sixfoot6I thought that Flickr adding video wasn’t a great idea - there is a 90 second maximum and you need a pro account ($25 a year) to even upload videos.

Flickr’s users, however are the ones that really didn’t like this new service, especially that Flickr put their money towards developing a video service. Wired calls it a mutiny and The Register a revolt.

What got the Flickr community going apparently was that they were never asked if they wanted video.

I think this is an interesting case study. Any user who is invested in using a service feels a certain sense of ownership over that service - but paid users take this to a completely different level. Paying $25 a year (or $5 a year for that matter) changes the psychology of how users regard a service drastically.  Flickr’s mistake was not to take this into account. At least they could have engaged their most loyal users in a dialogue over this.

flickrtube ? by HvidLiljerI agree that video and flickr don’t seem to match very well - still photography and video are very different beasts. But then I would also have to give kudos to Yahoo! for trying to move Flickr forward. Too often, large companies let acquired products lingering in the darkness of a maintenance mode, but without adding new features (yes, I’m looking at you, Google!).

Usually I would say those users need to get over themselves and stop being so elitist about their photography and embrace the future - but in this case, I understand why these flickr users are so irate.

One Comment

  1. Matt says:

    I wonder how much growth will increase, though. I wonder if growth had stagnated and they are exploring ways to drum up a new interest in pro accounts…

    This will give way to rival groups making “NO PICTURES” rules and Flickr will grow and evolve and stay relevant in a changing landscape.

TrackBacks / PingBacks

Additional comments powered by BackType

About Me

My name is Frederic. I am a PhD student and have been writing about technology on this blog for about the last three years. The focus of this blog is on Web 2.0, blogging, social media, and news aggregation.

These days, you can find most of my professional writing on ReadWriteWeb.

Twitter

    Photos

    Penguins in PDX ZooMore PenguinsPDX ZooBird in PDX Zoo