Mar

12

Google will let you sell your own ads

March 12, 2008 |

According to the Wall Street Journal, Google is planning to release a new advertising product very soon and that, I think, is going to be very interesting for bloggers who run ads on their sites:

Google Inc. plans to announce a new service that Web publishers can use to manage their online ad sales and serve up ads each time a consumer pulls up a Web page.

The offering is an early sign of Google’s plans to broaden its ad offerings following the completion of its $3.1 billion DoubleClick Inc. acquisition this week.

The new Ad Manager service, which a limited number of Web sites are testing, will provide the ad serving free, where companies such as DoubleClick have traditionally charged Web publishers to serve up their ads. Even when they sell their own ads, publishers usually rely on such ad-serving companies to actually insert the ads in a Web page when a consumer pulls it up.

This Ad Manager, if I understand it right, will turn Google into the middleman between the advertiser and the publisher and will allow both sides to exercise greater control over what ads appear where.

Giving publishers an easy option to sell their own ads is going to be a very useful addition to Google’s ad portfolio. After all, right now, Google’s AdSense is a very black box where some money comes out at the back, but where only Google is really in control.

As a sidenote: admanager.google.com redirect to the Google homepage right now, which is usually a sign that that URL is meant to be used by Google in the near future.

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