Feb

21

99-cent iTunes Movie Rentals

February 21, 2008 |

I noticed that Apple had pushed an upgrade to iTunes onto my machine this afternoon, but the far more interesting news is that Apple is going to select a different movie title every week for a 99-cent rental.

That, to me, means that they are not only taking the movie market serious, but that they are really going to push it aggressively into the marketplace. The first film out is going to be The Hours and the special pricing will last from Thursdays to Mondays.

To people who are as cheap as I tend to be, 99-cent is exactly the right price for a movie rental - that is, after all, what the kiosk at my local Safeway charges for an overnight rental as well.

Now if only I had invested in the HDTV…


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2 Comments so far

  1. Twitter Response from @fredericl « TweetTrack on February 21, 2008 5:37 pm

    […] February 22, 2008 New blog post: 99-cent iTunes Movie Rental http://www.lastpodcast.net/2008/02/21/99-cent-itunes-movie-rental/ […]

  2. D-man on April 4, 2008 2:38 pm

    You can keep track of the $0.99 movie rental on 99rental.com http://www.99rental.com There’s even an RSS feed.

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