Starbucks just became useful
I still hate their coffee and pretentious attitude about their coffee, but at least for those who like it, Starbucks just became a lot more useful as a spot to get some work done.
According to an AT&T press release this morning, the coffee giant is ditching T-Mobile as it’s WiFi provider and going with AT&T instead. Under this new plan, all customers who have a Starbucks Card will get 2 free hours of Wifi every day:
Under the earlier plan with T-Mobile, Starbucks customers needed a paid subscription to access the in-store Wi-Fi service, and T-Mobile HotSpot subscribers will continue to have access to Starbucks Wi-Fi thanks to an agreement between AT&T and T-Mobile. But the new AT&T plan allows all customers 2 free hours per day, with a $3.99 fee for additional 2-hour chunks of time. Monthly subscriptions will cost $19.99 and will enable access to other AT&T hot-spot locations in addition to Starbucks.
I guess that makes sense, given that Starbucks has been cozy with Apple and it’s provider AT&T. The deal makes a lot more sense if AT&T provides the Internet for Starbucks.
And honestly, my choice of coffee house is greatly dependent on the availability of free Wifi. There is a Peet’s across from my house, but you will never see because they charge for WiFi. I go to the mom-and-pop store a block further down, because they have free internet (and real coffee).