Dimming the Beacon
With today’s announcement that Facebook’s Beacon will be more obviously an opt-in program than before, and hence less valuable for marketers, I am once again faced with the need to explain my overall dislike for Facebook and most other social networks.
I think I finally figured out what bugs me about these social networks: I want them to be more like email: built on a standard (not just for widgets!), open for everybody, and with the ability to seamlessly move data from one place to the other. That’s it. Is that too much to ask?
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