Nov

28

Facebook Caves In

November 28, 2007 |

Looks like Facebook might finally cave in after it’s Beacon advertising project was met with a lot of criticism by users and in the blogosphere. According to Business Week, the changes might come as soon as tomorrow:

In the wake of mounting criticism, Facebook executives are discussing changes to a controversial advertising tool that publicizes users’ Web activities outside of the popular social network. Alterations to the recently introduced Beacon system could be announced as early as Nov. 29, BusinessWeek.com has learned.

So maybe Beacon isn’t quite the holy grail of advertising it was once heralded as. Apparently, even Facebook users have limits when it comes to their privacy.

But seriously, who at Facebook ever thought they could get away with this? Users look at websites as single entities that are not connected beyond links - and they look at a site like Facebook as even more of a closed system. Pushing information from other sites into the feed was bound to make people very uncomfortable.

The only thing I still don’t understand is why MoveOn.org had to get involved in this…


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