Zune becoming competitive

November 12, 2007 |

Microsoft’s Zune start to look like it might actually have a chance in the marketplace. Today Microsoft unveiled that it has partnered with a number of artists to create custom designs for the Zune that can be further customized online:

“We’re bringing the entire category to the next level by empowering consumers to play a role in redefining the digital music experience,” said J Allard, corporate vice president for Zune. “Zune brings music discovery and acquisition into one simple, end-to-end solution, and the addition of unique customization options puts the originality back into portable entertainment.”

The reaction amongst geeks has been pretty positive and the reviews for the new Zune are pretty good as well:

From PCMag:

We’ll just come out and say it: The 80GB Zune trumps the iPod Classic…For the same $250 price as the 80GB iPod classic, the new Zune 80GB offers a much larger screen, FM radio, wireless player-to-player sharing, Wi-Fi syncing with your PC, and a rear panel that can be customized with some cool artwork–for free. Simply put, Apple is no longer the leader in the realm of hard drive-based players. While the Zune 80GB and the iPod classic are both outstanding devices, the Zune has more features–and it’s more fun.

Looks like Apple finally has some competition.

Bonus: if you want some Zune goodness for little money, Woot is selling them for $85 today, including a pretty nice set of travel accessories. Because the new firmware will be available for the old Zunes as well, you will get access to all the new features.zc3.jpg

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