Google’s Video Units seem like an underwhelming idea at best and, in my opinion, a rather stupid idea.

Why would anybody care to watch a video that might (there is no guarantee!) be slightly related to the content? A text link doesn’t cost me any time to glance at, but watching a video is something few readers will want to commit to. Slap an ad on top of that and all you are doing is annoying your readers and taking up a lot of space.

For a good round-up of comments, see Mathew Ingram’s post here.


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