From Doc Searls:
I’m just me, dude, not a number. Bloggers are people, not institutions.
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Opinionated Web 2.0 News and Commentary
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About Me
My name is Frederic. I am a PhD student and have been writing about technology on this blog for about the last three years.
The focus of this blog is on Web 2.0, blogging, social media, and news aggregation.
These days, you can find most of my professional writing on ReadWriteWeb.
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But they don’t have to be. I bet, with some creativity, we could turn blogs from individuals to institutions…
Louis - You are right. I am afraid in some cases, that has already happened… but those bloggers have become employees at institutions.