Comments on: Brands are Conversations? Really? http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/ Opinionated Web 2.0 News and Commentary Fri, 12 Mar 2010 20:04:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Frederic http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/comment-page-1/#comment-47008 Frederic Thu, 13 Sep 2007 23:19:13 +0000 http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/#comment-47008 Andy, In that case I would agree with you. I am, however, still more interested in the conversation between customers than in the message the company would like to send me. As you rightly point out, I am more than happy to be part of that conversation :) Andy, In that case I would agree with you. I am, however, still more interested in the conversation between customers than in the message the company would like to send me.

As you rightly point out, I am more than happy to be part of that conversation :)

]]> By: Andy Beal http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/comment-page-1/#comment-47007 Andy Beal Thu, 13 Sep 2007 21:20:30 +0000 http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/#comment-47007 For "stakeholders" I should clarify that I mean those that have a stake in the brand - customers, employees, company, investors etc. :-) For “stakeholders” I should clarify that I mean those that have a stake in the brand – customers, employees, company, investors etc. :-)

]]> By: Frederic http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/comment-page-1/#comment-47006 Frederic Thu, 13 Sep 2007 20:55:31 +0000 http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/#comment-47006 Andy, I would argue though that the conversation about the iPhone is mainly between customers themselves and not the customers AND the stakeholders. Indeed, I think that is part of the smartness of Apple's approach to this. Unless they mess up, they don't engage with the customers directly. Instead, they let the products speak for themselves. Andy, I would argue though that the conversation about the iPhone is mainly between customers themselves and not the customers AND the stakeholders.

Indeed, I think that is part of the smartness of Apple’s approach to this. Unless they mess up, they don’t engage with the customers directly. Instead, they let the products speak for themselves.

]]> By: Andy Beal http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/comment-page-1/#comment-47005 Andy Beal Thu, 13 Sep 2007 18:55:48 +0000 http://www.lastpodcast.net/2007/09/13/brands-are-conversations-really/#comment-47005 Thanks for weighing in Frederic. However, I firmly believe that brands are conversations - that is, they are built by the conversations of customers and stakeholders. What do you think of the iPhone? Look at the conversation you've had about the brand - http://www.lastpodcast.net/?s=iphone - you've created your own perception of the brand with your comments. Thanks for weighing in Frederic. However, I firmly believe that brands are conversations – that is, they are built by the conversations of customers and stakeholders.

What do you think of the iPhone? Look at the conversation you’ve had about the brand – http://www.lastpodcast.net/?s=iphone – you’ve created your own perception of the brand with your comments.

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