Oct
24
Pagerank 4 is the new 7
October 24, 2007 |
Looks like Google came down harsh today on link farmers and those it suspects to do something similar (think “Search Engine Optimizers”).
TechCrunch reports that some Weblogs Inc. sites were hit especially hard:
AOL owned Weblogs Inc was not immune, with leading Gadget blog Engadget dropping from PR 7 to PR5, Autoblog (6 to 4) and DownloadSquad (5 to 4).
Problogger (and there is some irony in this) is now also Pagerank 4 (just like the Last Podcast).
Some say that this shows you that Google isn’t just a benevolent big brother (Mathew Ingram points this out), but is in it for the money. I guess that shouldn’t come as a surprise to people.
However, if Google attacks people for doing something that is against Google’s (known) rules, what’s the big deal?
In many ways, this news makes me pretty happy, because it means that Google tries to be fair and won’t have SEOs mess with it. Maybe it is just a happy coincidence, but according to this list on TechVat (Update: also check out Andy Beard’s list and explanations), the sites hit the hardest by this update are focused on the dark art of SEO.
I always thought that was a sleazy business, so if they go down crying, it’s better for everybody else.
But at the same time, this is going to shake a lot of people up. Monocultures are a bad thing, whether in agriculture or on the web. Right now, with Google being the only game in town, we might just have become to depended on it.
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