While I can see the rationale behind the following statement, something tells me that it will rub a lot of people the wrong way. From a interview with USA Today:

Q: What do you say to customers who just bought a new iPhone for $599? Sorry?

A: That’s technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that’s what happens in technology.


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