Comments on: Does Facebook Advertising Work? http://www.lastpodcast.net/2007/07/12/does-facebook-advertising-work/ Opinionated Web 2.0 News and Commentary Wed, 03 Mar 2010 23:14:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Pasadena Advertising Agency http://www.lastpodcast.net/2007/07/12/does-facebook-advertising-work/comment-page-1/#comment-51659 Pasadena Advertising Agency Fri, 16 Jan 2009 23:49:18 +0000 http://www.lastpodcast.net/2007/07/12/does-facebook-advertising-work/#comment-51659 Facebook advertising does work but you need to practice burning some money like google adwords. Find the target market and hit them. Facebook advertising does work but you need to practice burning some money like google adwords. Find the target market and hit them.

]]> By: Frederic http://www.lastpodcast.net/2007/07/12/does-facebook-advertising-work/comment-page-1/#comment-46739 Frederic Thu, 12 Jul 2007 15:46:10 +0000 http://www.lastpodcast.net/2007/07/12/does-facebook-advertising-work/#comment-46739 Luke, Interesting stuff. I think if even these non-commercial and beta test ads didn't draw any attention, I wonder how bad things must be for other advertisers. It would be really interesting to see the ads and get some more info on the demographics you were targeting. Luke,

Interesting stuff. I think if even these non-commercial and beta test ads didn’t draw any attention, I wonder how bad things must be for other advertisers.

It would be really interesting to see the ads and get some more info on the demographics you were targeting.

]]> By: Luke http://www.lastpodcast.net/2007/07/12/does-facebook-advertising-work/comment-page-1/#comment-46738 Luke Thu, 12 Jul 2007 15:35:53 +0000 http://www.lastpodcast.net/2007/07/12/does-facebook-advertising-work/#comment-46738 All I am saying is Facebook clickthroughs are well below expectations. Of course I don't expect all Facebook users to abandon their inboxes and wall postings and buy my stuff NOW. But I do expect maybe 0.4 to 1% to take a look, based on experiences elsewhere. It's merely a comment on comparitive clickthrough rates. "This generation is great at ignoring your commercial messages. Get used to it." Yep, I do know that :-) By the way, you assume the flyers are "commercial" and for "products". Two campaigns were non-commercial and one was a recruitment ad for beta testers. I'll probably post up the flyers for analysis at a later stage as there's been a surprising interest. Cheers, Luke All I am saying is Facebook clickthroughs are well below expectations.

Of course I don’t expect all Facebook users to abandon their inboxes and wall postings and buy my stuff NOW.

But I do expect maybe 0.4 to 1% to take a look, based on experiences elsewhere.

It’s merely a comment on comparitive clickthrough rates.

“This generation is great at ignoring your commercial messages. Get used to it.”

Yep, I do know that :-)

By the way, you assume the flyers are “commercial” and for “products”. Two campaigns were non-commercial and one was a recruitment ad for beta testers.

I’ll probably post up the flyers for analysis at a later stage as there’s been a surprising interest.

Cheers,
Luke

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