Technorati’s New Authority
Technorati, everybody’s favorite blog search engine, has changed some of its layout and wording today. What used to be “x number of blogs link here” is now called authority.
On Fri. May 4th, we updated Technorati.com to include the Technorati Authority for blogs listed on the Blog page and in search results. This update changed the earlier references of “N blogs link here” and “X links from Y blogs” with the single Technorati Authority number. On the blog page, we also show the Technorati Rank.
I am not sure that new terminology is really useful. I for one am more confused by what authority is supposed to mean and how it is defined, than by the number of blogs that linked to another blog (though they could add: blogs that linked here in the last 6 months).
The layout changes seem to point towards Technorati going into competition with MyBlogLog, which could be good for Technorati, but cranky as I am, I don’t see much use for MyBlogLog anyway…
I would rather have Technorati fix its infrastructure problems first. There have been too many times lately where it took a day or two (or thirty) before it indexed my posts here.
In the name of increasing everybody’s blog authority, here are some other blogs discussing these changes:
Data Mining, Mashable!, Bloggers Blog, Digital Inspiration, CenterNetworks, Web Strategy, parislemon, franticindustries, rexduffdixon.com and ProBlogger Blog Tips
Technorati tags: technorati, authority, linking, links
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