Apr

13

Google Buys Doubleclick

April 13, 2007 |

$3.1 Billion. From the New York Times:

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion, according to people with knowledge of the deal.

The sale gives Google access to DoubleClick’s advertisement software and, more importantly, its close relationships with Web publishers, advertisers and advertising agencies.

According to Techmeme, bloggers are going crazy about this report. I guess it instill a lot of hope in other companies that they might be bought by Google at some point.

Update: Here is the official statement from Google itself.

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