Mar

14

The End of the 30 Second TV Spot

March 14, 2007 |

CNN talks about the future of TV advertising in the light of the soon to be shipping AppleTV.

With the advent of pay-per-view TV series on iTunes and DVRs, who is going to watch TV commercials anymore? Given how many of us are not watching them anymore today already, the only logical answer should be: nobody. But who knows, we might regret that choice once ever TV shows looks like an infomercial. Until then, shouldn’t we just let the marketers believe that we all watch their commercials attentively? Deep down, I have a feeling whatever replaces these easily ignored ads will be far harder to ignore.

And don’t get me started on targeted ads that will make these things so much more appealing to me. They won’t. They will annoy me even more. If I want something from you, I will come looking for you. Stay away from my TV until then and stop trying to divine what I might be interested in - chances are, you have no clue anyway.

Here is one of my favorite quotes from the article:

“We live in a sound bite society and people want to pick up information
and advertising when it’s convenient, be that in an elevator or sitting
on the train looking at their Blackberry,” said Captivate’s DiFranza.


If you really believe anybody is looking to ‘pick up advertising’, you are seriously mistaken Mr. DiFranza. Advertising is never convenient and I already spend enough time trying to ignore the people around me in an elevator. With my personal space already invaded by others, I don’t need advertising to invade it even more.

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