Thanks to the Center for Citizen Media for picking this (old but still relevant) story up again from the LA Times.
In the end, despite the contempt we should feel for the companies brokering this stuff, it’s the bloggers who should be looking in the mirror.
I’ll leave the last word to Jason Calacanis, who’s quoted in the LA Times article. He said, “No one with any level of ethics would get involved with these clowns.”
I know Jason isn’t the most well liked person on the net today, but if he ever fought a good fight, it was (and still is) his constant banging on Pay-per-Post and other outfits like it.
I have had quite a few sprited discussions with ‘posties’ about their actions and too many of them are ill-informed about what they are doing. Then, of course, there are those who know exactly what they are doing and just don’t care. And others use this form of ‘blogging’ as a make-money-at-home-while-wearing-pajamas to pay their over-due credit-card and medical bills. If Pay-per-Post has been good at one thing, it has been fostering a feeling of togetherness among its users, which has fortified the belief among its users that they are part of a great, new world.
At the end of the day, though, they are all in the business of destroying the reputation of the blogosphere - and that’s why we have to keep pounding on this topic until they run out of advertisers willing to work with them.
And just to give you full disclosure: I hate PPP - deeply. And that opinion is mine and not payed for by anybody.
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