Mar

9

An Exit for Technorati

March 9, 2007 |

Read/WriteWeb asks an interesting question: what is the exit strategy for Technorati in the face of competition from Google’s blog search?

Earlier this week Emre wrote about declining traffic on Technorati and considered the exit options for this blog vertical search and portal site. The challenge from Google Blogsearch is certainly serious. It is difficult to compete with Google on speed and breadth of the results. But Technorati is more than a search engine for blogs - it is also a directory and a popularity site.

The article is actually mostly about Engadget as an example of Technorati’s popularity ratings system, but the question is worth thinking about. As bloggers, we care deeply about Technorati, but how often have you head somebody in the street talk about it? If you asked a friend outside of the tech world, would they have any clue what you are talking about? Google is a house-hold name, Technorati is not. Outside of the blogosphere, nobody even cares about the Technorati rankings either. So the real market for Technorati is in co-operations with other media organization that want to include Technorati results, or to sell. We bloggers have come to rely on Technorati to tell us things about ourselves and many use Technorati’s API to provide services to their readers. If Technorati fails, we have a problem.

For the rest of the world, though, the real question is a different one, though - who provides better search results? At this point, I have to say Google does. Too often, the Technorati results are lacking and only updated late.

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