Time Users Spend on Google
According to some recent data from Compete on how much time users on what website, Google ranks for underneath Yahoo and MSN. That seems so logical to me that I am really surprised anybody is surprised about this. Yahoo and MSN are destinations. Google is a traffic cop. The way I think of this is that Yahoo and MSN are all-you-can eat resorts or themeparks, while Google is an airline (though more profitable). Where do people spend more time when they are on vacation? Or, as Paul Kedrosky puts it:
Google [is] more of an information transactional site — I want this, where is it — than a time-consuming site.
Exactly. Also, lets not forget that Google is an advertising company – if you consider how much time each users spends on a site using Google products such as Adsense, the numbers might change. Myspace’s search, after all, is powered by Google.
