Jan

26

Time Users Spend on Google

January 26, 2007 |

According to some recent data from Compete on how much time users on what website, Google ranks for underneath Yahoo and MSN. That seems so logical to me that I am really surprised anybody is surprised about this. Yahoo and MSN are destinations. Google is a traffic cop. The way I think of this is that Yahoo and MSN are all-you-can eat resorts or themeparks, while Google is an airline (though more profitable). Where do people spend more time when they are on vacation? Or, as Paul Kedrosky puts it:

Google [is] more of an information transactional site — I want this, where is it — than a time-consuming site.

Exactly. Also, lets not forget that Google is an advertising company - if you consider how much time each users spends on a site using Google products such as Adsense, the numbers might change. Myspace’s search, after all, is powered by Google.

Technorati Tags: , , ,


Share This

Related Posts

Comments

1 Comment so far

  1. lisa coultrup on January 27, 2007 6:05 pm

    This is so surprising to me, I spend at least 10 hours a day or more on the net, and never once do I stray from Google! I figured I was the norm, that everyone was a fan. Thanks for this report, it was interesting.

Name (required)

Email (required)

Website

Speak your mind