Jan

12

Ads On Airport Security Trays?

January 12, 2007 |

This must surely be the dumbest idea I have heard of in a long time. Apparently, the Transportation Security Administration is going to release formal guidelines for ads on the gray trays you use to put your laptops, shoes etc. in when you go through airport security.

By all means, who would want to advertise to stressed out travelers? Can you think of a place where more people are in a bad mood every day besides federal prison?

Through CNN via the Comsumerist:

LOS ANGELES, California (AP) — Travelers nationwide could soon see ads for laptops, expensive cars and other products in the trays that carry their shoes and cell phones through X-ray machines at airport security checkpoints.

After a six-month test in Los Angeles, the federal Transportation Security Administration was expected to formally issue guidelines Thursday to vendors that want to offer the ads at other airports.

Under the plan, ad companies would pay fees to airports and provide the TSA with millions of dollars worth of trays, tables and other non-electronic items used at the security points.

In return, advertisers get to hawk watches, laptops and cell phones in a place where travelers regularly stash such items of their own.

Read more…


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