Dec
29
The End of “Conversations”
December 29, 2006 |
If you want to sell me something, at least be honest about it. Don’t pretend that you want to “have a conversation” or be my “friend.” You’re the seller, I’m the buyer — when I understand the nature of the relationship, I can make my own judgment. But if you blog at me, slide up next to me with a drink in your hand and try to be my pal, when all you really want is for me to buy something, you’re being DECEPTIVE. Truth in advertising is important, but truth in INTENTIONS is critical.
Fake conversations have become a far greater pox on our media life than mass advertising ever was. When markets become conversations, transparency goes out the window. Ads are annoying. Fake conversations
are deceptive. I’ll always opt for the former — and I think most people will, too.
Couldn’t agree more. Give me a fake conversation (= blog post, for example), and how am I supposed to know what is BS and what is not? Thanks to PayPerPost and ReviewMe, I now have to look at disclosure statements to figure out if I can trust somebody, which in the end can only lead to one thing: I simply stop trusting any blog or forum post.
Give me an ad, and I know it is an ad - that way, I can ignore it.
Here is another prediction I have for 2007: people will start ignoring ads more and more. The value of advertising will go down as people wake up and start rebelling against the constant barrage of commercial messages.
Technorati Tags: marketing, advertising, markets as conversations,
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