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Digg Scams and Jason Calacanis

There is some interesting stuff happening on Jason Calacanis’ blog these days. He is offering $100 to anybody who can bring some proof that digg.com is being rigged by PR firms who try to get their clients’ content up on the front-page.

While one can argue about Calacanis’ method here, he is on to something. Services like digg are open (by design, I might add) to these kind of problems – however, as long as the majority of active users is vigilant and not in on the scam, the system should be self regulating – at least that’s my Gaia theory of digg.com.

Update: Geek and Poke has a little fun with it as well:

http://geekandpoke.typepad.com/geekandpoke/2006/12/la_traviata.html