Zune at 2.1% Market Share
Microsoft’s Zune has now dropped to a 2.1% market share according to Bloomberg. That puts it in fifth place behind Apple’s iPod (in its various incarnations) and the SanDisk Sansa line.
Zune captured 2.1 percent of the market in the week ended Nov. 25, said Stephen Baker, an analyst at Port Washington, New York-based NPD, in an interview today. Baker said Apple Computer Inc.’s iPod remained the leader, with 39.4 percent that week, based on units sold.
Zune’s market share declined as SanDisk Corp. boosted sales with a 50 percent price cut on its media players, taking a 39.3 percent share and knocking Microsoft from the No. 2 spot it occupied in its first week in the market. Redmond, Washington- based Microsoft sold about the same number of units as the previous week, failing to keep pace with rising holiday sales.
I seriously wonder if Microsoft is going to stand behind this product beyond next summer.
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