Comments on: Is Podcasting on the Way Out? http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/ Opinionated Web 2.0 News and Commentary Tue, 16 Mar 2010 15:58:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mylene http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-52747 Mylene Fri, 30 Oct 2009 09:16:34 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-52747 i just starting Podcasting and i find it very exciting. it is my second hobby aside from blogging. i just starting Podcasting and i find it very exciting. it is my second hobby aside from blogging.

]]> By: » Too soon to count podcasting out — see it as a means, not an ends | Dana Gardner’s BriefingsDirect | ZDNet.com http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-39872 » Too soon to count podcasting out — see it as a means, not an ends | Dana Gardner’s BriefingsDirect | ZDNet.com Tue, 22 May 2007 22:35:13 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-39872 [...] blogs are debating the long-term strength of podcasting, and they are focusing on the B2C potential, as usual, and overlooking the B2B potential (which is [...] [...] blogs are debating the long-term strength of podcasting, and they are focusing on the B2C potential, as usual, and overlooking the B2B potential (which is [...]

]]> By: Nic http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-15242 Nic Thu, 14 Dec 2006 15:55:15 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-15242 Frederic, the "new metrics" are exactly what we're delivering with Foneshow. The traditional podcast delivery method can't tell you what's done with the downloaded content, whether people actually listen to it, or how much of it they listen to; if they forward it to a friend or if it motivates them to find out more; we can, and we can tell you exactly where in the podcast they hung up, forwarded, or "clicked". Contact me or Erik if you'd like to join the beta and see how this works. Frederic, the “new metrics” are exactly what we’re delivering with Foneshow. The traditional podcast delivery method can’t tell you what’s done with the downloaded content, whether people actually listen to it, or how much of it they listen to; if they forward it to a friend or if it motivates them to find out more; we can, and we can tell you exactly where in the podcast they hung up, forwarded, or “clicked”. Contact me or Erik if you’d like to join the beta and see how this works.

]]> By: Hear This: On Digital Media, Episode #16 at BrandBrains http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-13905 Hear This: On Digital Media, Episode #16 at BrandBrains Sat, 09 Dec 2006 03:38:11 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-13905 [...] Lies, Damn Lies and Statistics: Podcasting is growing. Podcasting is declining. Film at 11. [...] [...] Lies, Damn Lies and Statistics: Podcasting is growing. Podcasting is declining. Film at 11. [...]

]]> By: On Digital Media » Blog Archive » On Digital Media, Episode #16 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-13902 On Digital Media » Blog Archive » On Digital Media, Episode #16 Sat, 09 Dec 2006 03:26:51 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-13902 [...] Lies, Damn Lies and Statistics: Podcasting is growing. Podcasting is declining. Film at 11. [...] [...] Lies, Damn Lies and Statistics: Podcasting is growing. Podcasting is declining. Film at 11. [...]

]]> By: Frederic http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-13302 Frederic Wed, 06 Dec 2006 23:04:07 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-13302 Nice cartoon Oliver! What concerns me is that podcasting isn't much of a trend anymore, at least in the mainstream. It seems to be plateauing right now (at least according to some of the anecdotal evidence I have heard from podcasters) and something or someone has to come along and get the train moving towards reaching a general audience besides the techie folks that listen right now. Nice cartoon Oliver!

What concerns me is that podcasting isn’t much of a trend anymore, at least in the mainstream. It seems to be plateauing right now (at least according to some of the anecdotal evidence I have heard from podcasters) and something or someone has to come along and get the train moving towards reaching a general audience besides the techie folks that listen right now.

]]> By: Oliver Widder http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-13299 Oliver Widder Wed, 06 Dec 2006 22:56:25 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-13299 I think sometimes we may be to fast in bashing trends. See my small cartoon: http://geekandpoke.typepad.com/geekandpoke/2006/12/trendbashing.html Bye, Oliver I think sometimes we may be to fast in bashing trends.
See my small cartoon:
http://geekandpoke.typepad.com/geekandpoke/2006/12/trendbashing.html

Bye,
Oliver

]]> By: Frederic http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-13266 Frederic Wed, 06 Dec 2006 17:06:04 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-13266 Dana, I think that is a very interesting perspective. As I have no experience in the B2B world, I can't really comment on how podcasting works (or can work) in that environment, but I think you are on to something. My experience is in the world of academia, and there, podcasting is a four letter word, especially in the humanities, which are often very closed off silos (in every negative way you can think of) where trying to communicate with non-experts (or sometimes even colleagues) is looked upon as a waste of time. Dana, I think that is a very interesting perspective. As I have no experience in the B2B world, I can’t really comment on how podcasting works (or can work) in that environment, but I think you are on to something.

My experience is in the world of academia, and there, podcasting is a four letter word, especially in the humanities, which are often very closed off silos (in every negative way you can think of) where trying to communicate with non-experts (or sometimes even colleagues) is looked upon as a waste of time.

]]> By: Dana Gardner http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-13243 Dana Gardner Wed, 06 Dec 2006 12:18:56 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-13243 One of the oft-overlooked benefits of podcasting in a B2B use is its power as a publishing mechanism. Companies need to publish, more than ever. Yet few people can write well enough, quickly enough to "feed the beast" on an ongoing basis. Some bloggers do this well, but to tap the tactit knowledge and expose the information welled up inside of companies, a quick phone call between the inside and outside experts can generate a huge amount of high-quality, balanced content -- fast. So the transcript and the audio become the cores from which companies feed their blogs, websites, mar-com, SEO, and build-out the dialogue that attracts and holds the communities that are their future. One of the oft-overlooked benefits of podcasting in a B2B use is its power as a publishing mechanism. Companies need to publish, more than ever. Yet few people can write well enough, quickly enough to “feed the beast” on an ongoing basis. Some bloggers do this well, but to tap the tactit knowledge and expose the information welled up inside of companies, a quick phone call between the inside and outside experts can generate a huge amount of high-quality, balanced content — fast. So the transcript and the audio become the cores from which companies feed their blogs, websites, mar-com, SEO, and build-out the dialogue that attracts and holds the communities that are their future.

]]> By: Frederic http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-12700 Frederic Sun, 03 Dec 2006 05:58:52 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-12700 Couldn't agree more with you Erik. especially with point 4. Point 1 and 3: those really depend on the producers - I would hope most understand that they can't compete with video Point 2 - too much friction can probably be overcome, but I don't see much activity in that arena. All the podcatchers are pretty much the same. Point 5 - absolutely - but what is that new metrics? Couldn’t agree more with you Erik. especially with point 4.

Point 1 and 3: those really depend on the producers – I would hope most understand that they can’t compete with video

Point 2 – too much friction can probably be overcome, but I don’t see much activity in that arena. All the podcatchers are pretty much the same.

Point 5 – absolutely – but what is that new metrics?

]]> By: Erik http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/comment-page-1/#comment-12674 Erik Sun, 03 Dec 2006 00:28:32 +0000 http://www.lastpodcast.net/2006/12/02/is-podcating-on-the-way-out/#comment-12674 It seems like I've answered all these issues... 1. Audio podcasting on the desktop will never become big, there's just too much competition and the competition is more compelling (video, web pages, application...). Audio competing with video is a fool's errand. http://foneshow.blogspot.com/2006/10/audio-on-desktop.html 2. Podcasting to mobile devices has way too much friction in the process to catch on. http://foneshow.blogspot.com/2006/11/friction.html 3. Most podcasts are WAAAAY too long and come out far too infrequently to build a brand. http://foneshow.blogspot.com/2006/10/brevity-is-soul-of-wit.html http://foneshow.blogspot.com/2006/11/do-show-every-day-no-matter-how-short.html 4. The time it takes for podcasts to propagate from creators to mobile devices is far too long to make time sensitive information interesting. John Madden does a daily podcast, his monday podcast is the monday night match up. It has a shelf life of 4 hours. http://foneshow.blogspot.com/2006/11/timeliness.html 4a. News/current events drives talk radio. The time it takes for podcasts to propagate from creators to mobile devices is far too long to make time sensitive information interesting. 5. Unless you come up with metrics better than "downloads" advertising and sponsorships are a fantasy. http://foneshow.blogspot.com/2006/11/without-auditable-metrics-youre-just.html It seems like I’ve answered all these issues…

1. Audio podcasting on the desktop will never become big, there’s just too much competition and the competition is more compelling (video, web pages, application…). Audio competing with video is a fool’s errand.

http://foneshow.blogspot.com/2006/10/audio-on-desktop.html

2. Podcasting to mobile devices has way too much friction in the process to catch on. http://foneshow.blogspot.com/2006/11/friction.html

3. Most podcasts are WAAAAY too long and come out far too infrequently to build a brand.

http://foneshow.blogspot.com/2006/10/brevity-is-soul-of-wit.html
http://foneshow.blogspot.com/2006/11/do-show-every-day-no-matter-how-short.html

4. The time it takes for podcasts to propagate from creators to mobile devices is far too long to make time sensitive information interesting. John Madden does a daily podcast, his monday podcast is the monday night match up. It has a shelf life of 4 hours.

http://foneshow.blogspot.com/2006/11/timeliness.html

4a. News/current events drives talk radio. The time it takes for podcasts to propagate from creators to mobile devices is far too long to make time sensitive information interesting.

5. Unless you come up with metrics better than “downloads” advertising and sponsorships are a fantasy.

http://foneshow.blogspot.com/2006/11/without-auditable-metrics-youre-just.html

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