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Posted
22 October 2006 @ 7pm

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Crayon Launches in SecondLife

Apparently it is time to unveil Crayon, a new company founded by “Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman.” For the life of me, though, I can not figure out what this company is really supposed to be besides a marketing company with an office in SecondLife and outside of SecondLife.

We’re not an agency nor a consulting practice as is traditionally defined. What we are is whatever you want or need us to be.

I like to think of us as a true mash-up that combines the best in traditional and new thinking about marketing, advertising and PR.

We’re a solution provider. We’re an extension of your team. Consider us a new breed of partner – one that keeps everyone honest and on the right path. Our client is not the consumer: our client is the truth.

Our methodology pivots around conversation and transformation above communication. Our value proposition is designed to activate passions, enthusiasm, organic dialogue and no-strings-attached referrals and recommendations.

That sounds like a whole lot of marketing hype and not much else (but then it is a marketing company and I wouldn’t expect much more from them). It sounds great, tastes great, but doesn’t fill you up in the end. Even the recent posts about it seem to be more gushing than useful. Even TechCrunch doesn’t make much out of it, besides pointing that there is money in SecondLife. Let me just point out, though, that SecondLife has dealt with a large number of long outages and other problems lately. Would you set up shop in an office where the power and internet connection blacks out regularly?

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