Oct
15
Steven Levy On The Power of the iPod
October 15, 2006 |
MSNBC/Newsweek features an interesting excerpt from a new book on the cultural influence of the iPod. Here is what he has to say about podcasting:
Source: Steven Levy Excerpt: The Power of iPod - Newsweek Books - MSNBC.com
The progress of podcasts followed the earlier evolutionary path of Web sites from fringe to mainstream, this time at a rate so accelerated that it was almost a blur. This was helped by Apple’s integration of podcasting into the iTunes store. One day the most popular podcasts were quirky homegrown productions like “Dawn and Drew,” by a wacky postpunk couple living in a Wisconsin farmhouse, and on what seemed the very next day, people were downloading podcasts from The New York Times, National Public Radio and Major League Baseball. (Oh, and NEWSWEEK.) One might have expected the new, more professional podcasts to overwhelm the upstarts. But a funny thing happened: while the NPR podcasts dominated the popularity lists, the Dawn and Drews of the world were also well represented. When established performers like Liz Phair began podcasting their backstage ramblings, that didn’t drive out more obscure musical podcasting pioneers like the Lascivious Biddies, a show-tune-style contingent who let fans eavesdrop on the tour bus. It really was possible for someone to grab some podcasting software, make a radio show, and find a niche audience among the millions of people scrounging for something new to hear on their iPods.
Seems somebody was drinking from the Podshow fountain while writing this…
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