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Leo Laporte: Podcasting’s Reluctant Evangelist

October 3, 2006 |

Wired is running an interesting portrait of Leo Laporte (though they insist on spelling his name LaPorte), the former TechTV host and founder of the twit.tv podcasting network. The focus is mostly on twit now taking advertising.

I am more of a Gilmore Gang listener as This Week in Tech is often pretty low on actual content. Leo’s other shows are often far more interesting (I do enjoy the Daily Giz Wiz, by the way - short, fun and nerdy) and the Windows show they just started with Paul Thurrott looks like it will be interesting, too.

I don’t have anything against an advertising driven model, by the way. It seems like a necessary evil that is made far more bearable by the fact that you can just fast forward through the ads…

From the article:

Yet the 59-year-old host of This Week in Tech is so beloved that it was tough to find anyone who had heard both addresses and thought he was hypocritical. LaPorte acknowledged he had hoped a listener-supported business model would work, but quickly realized it wouldn’t and advertising didn’t have to ruin the show.

Indeed, in a world where stars become despised and their every perceived fault and mistake assaulted by jealous rivals, LaPorte has remained arguably the most popular person in podcasting. When Leo changes his mind about something, it is seen not as a flip-flop but rather as a reflection of the evolution of the medium as a whole.

Source: Wired News: Podcasting’s Reluctant Evangelist

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