Oct
2
Gmail Spots Legitimate Spam Better Now
October 2, 2006 |
From the New York Times
From the first quarter to the second this year, Gmail got nearly 15 times better at distinguishing legitimate commercial e-mail messages from spam, according to a new report from Lyris, a maker of e-mail marketing software.
Source: Google’s Gmail Learns How to Spot Spam - New York Times
Lyris is an email marketing company. They work with opt-in email. Now here is the questions: how many of those people who ‘opted in’ did so because they didn’t know they were opting in?
Here is the real crux of this study, though, no matter how you regard opt-in emial: it uses Gmail as benchmark? How many non-geeks use Gmail?
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