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Business 2.0 on Blogging for Money

If the Nick Carr controversy didn’t bring the monetary aspects of blogging to the forefront, this Business 2.0 article sure does. I like their analysis of TechCrunch and Mike Arrington’s meteorical rise to fame.

Arrington also stumbled into the blog business. He was tossing back drinks at a bachelor party in Belgrade in 2005 when another Silicon Valley entrepreneur called with an idea for a startup based on the new technologies that have come to be lumped together as Web 2.0. Arrington began doing research about the emerging tech trend. He couldn’t find one comprehensive source, and as he compiled his information, he decided to post it on a blog. “It was purely a hobby,” he says.

What I do not like, though, is that they make every blogger out as being in it for the money. The article cites the infamous “50 million” blogs, but it forgets that there is no adds on 99% of those and those that do don’t make the owner more than a dollar month (I am talking Adsense here). Hey, I sure know I can hardly buy a coffee from the ads on this site, but then I only put them up as more of an experiment than anything else.

Oh, and because Valleywag dislikes everything Arrington is involved in, here is the valleywag take on the article.

tags: blogging, business+2.0, techcrunch, arrington

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Arrington says “you quit your day job, consider that this isn't easy money, nor is
it guaranteed to last. For one thing, the market is small right now: Web ad agency Organic puts ad spending on blogs at $40 million this year.Bloggers are typically selling only about a third of their available ad space at top rates.” Means make the blogs and earn money

I found this article useful in a paper I am writing at university. Hopefully, I get an A+ now!

Thanks

Bernice Franklin

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