Very interesting article in the New York Times. There is now a growing tendency among record executives to hold back the sale of singles on iTunes and other services, even though the sale of singles has now increased so much that it makes up for the decline in sales of albums. Makes sense…

Industry caution about early sales of singles, however, actually comes as fans are buying individual songs at such a rapid clip that they are — for the first time — regularly offsetting the decline in full album sales. So far this year, album sales have declined about 3 percent from a year ago. But if every 10 singles sold so far were bundled together and counted as albums, sales would be up about 2 percent, according to Nielsen SoundScan.

Even so, some music executives insist the "unbundling" of the album — letting fans buy individual tracks — still spells trouble.

Labels Halt Downloads to Increase CD Sales - New York Times

 

 

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