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December 8, 2005 |

This is just too beautiful. Just read these statistics from Bridge Ratings:


70% of the total sample listened to music on an MP3 digital music player, with 34% spending more than two hours a day. 21% of those indicate that they are listening to their MP3 players more than they were six months ago.

72% of the total sample listens to new music from the Internet, while only 31% hear new music on the radio.

Understandable, how much new music is there on the radio? I still hear songs I heard every day in 1998.

54% of the total sample says there is NOT a radio station in their area that plays their favorite music.

Surprise…

Too many commercials, too much talk and dislike for the current song playing are virtually tied as the main reasons the total sample changes radio stations.

I wonder if it really is ‘too much talk’ but the stupidity of the talk (Be caller 1232 and win a t-shirt. What is your favorite channel hyper-active caller lady?)

“Ipod Fatigue” sets in after six months of ownership.

Maybe… I don’t see why.

Primary reasons for listening to the radio are to hear their favorite music and to hear new music.

How does that mash with the former statements?

Some ways make music radio more appealing to this Next Generation?

    • Add variety - more different types of music and different types of programming throughout each day.
    • Reduce repetition
    • Showcase much more New Music.
    • Hire relateable personalities who can expose this age group to new music.
    • Podcast your personalities, create blogs, eliminate the pre-recorded, imported automoton announcers.
    • Completely embrace all of the technology available as extensions of the radio station.
    • Re-think commercial loads, placement and production quality. For example, properly placed hour long sponsorships would enhance client brands and station image.
  • Provide what the MP3 player cannot.

    • Basically, they are saying - in order to succeed, you have to podcast. Once upon a time, the music people had on their MP3 players was music they were familiar with. There was no way to expose oneself to really new stuff (okay - you could randomly download track from Napster). Now, with Accident Hash, the Podsafe Music Network etc., I have found more new music in the last couple of weeks than I did in ten years of listening to the radio. And I don’t listen to the radio any more!

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